First Tier Health Care at Stanford

This study employs a survey to elicit students’ willingness to pay for health care services at the on-campus student clinic. While analyzing the utility of cost sharing in this context, this study is as much a focus on the survey methods involved in accurately measuring willingness to pay. The study finds that both the possibility of anchoring and acquiescence bias must be seriously addressed in contingent valuation for health care services. The study also finds that charging a co-pay should be strongly considered by the Stanford Administration. *I would like to thank Jay Bhattacharya for his invaluable advice, constant encouragement, and steadfast support and patience all throughout the long process.